Earlier in the year, the missus and I went to Ghent in Belgium. It’s a really cool little town about half an hour on the train from Brussells; the perfect place to visit for a long weekend.
One of the things we really loved about the trip was the discovery of a beer called Vedett. It’s a classic blonde Belgian lager, with a really crisp and clean taste, and comes in these really lovely curvy green bottles.
The way Vedett behaves as a brand is also pretty cool. From the little penguin logo, to the really quality merchandise which includes chairs, blankets and glasses, it’s obvious that it’s run by really creative people.
Whats also nice is that every bottle of Vedett features the face of someone who drinks their products. If you look at the back label, there will be a black and white photo of a happy punter. You can upload your picture on their website here, and as they put it, become instantly famous.
On the site you can also order a customised crate featuring an image of anything you want on it. When we got back we tried to order our own personal crate, but you can only do it if you live in Belgium. That is until now. One of the businesses that imports Vedett into the UK, Beer Here, have just started offering the service. It’s a bit pricey at around 40 quid for 24 bottles, and a tad cheesy, but what man wouldn’t want their own personalised crate of booze?
A picture of anything? of ANYTHING???
Bravo on a good going-over of one of my favorite beers. A word of warning however that I feel you ‘ve failed to give above…. it’s rather strong (I can’t remember the exact ABV…); but slips down easily. Unlike a pint of dirty “British”, lager however the hangovers I’ve had with this little kitty have been morning knockers** rather than lunchtime creepers*. My friends from Ghent are enthusiasts for Vedett and advise the occasional pint of water as the night goes on if you’re doing a session on it….. but that is the more refined way of the continental drinker.
selah.
ooh – there’s a bar on Curtain Road that has it on tap and in bottles. can’t remember the name but I staggered out of it around 3ish the other morning. Needless to say I hadn’t been doing the occasional pint of water thing but still got off with a morning knocker**
**Morning Knocker: Hard hitting hangover that knocks on the inside of your head while you wake up bringing all the fear that your day will be ruined. The Knocker however can it’s self be knocked on the head by a few pints of water, liter of Green tea and some healthy breakfast. You’ll be fine by 11.
*Lunchtime Creeper: You wake up feeling apparently fine, you forget you were hung over and so don’t rehydrate yourself. By lunchtime you feel like a pig came along and shat in your brain. An inability to function will soon follow and you are forced to go home early with intent to fall straight into bed.