Posts Tagged ‘Marmite’

Marmite Revival

Monday, September 13th, 2010

The nice people over at Marmite sent me this lovely vintage inspired, limited edition jar of yeasty goodness last week, and as one good turn deserves another, I thought I’d give it a bit of a plug.

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Created in honour of this year’s Goodwood Revival Festival in a limited run of 750 (I’m rather flattered), these retro jars will only be available at a 1960s style ‘convenience store experience’ at the event, which could be a welcome distraction when you’ve satisfied your inner petrol-head.

Goodwood Revival runs this weekend between 17th and 19th of September, so check it out if you’re in the ‘hood.

Marmite XO – All Mouth And No Trousers?

Monday, March 8th, 2010

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So to much hype and fanfare, Marmite has launched a new limited edition product, Marmite XO. Billed as the only choice for true Marmite connoisseurs, XO (Extra Old) purports to have a deeper, richer, more complex flavour, like a fine wine.

Now off the bat, I should probably admit that I’m a Marmite fan. I love the stuff. Always have done, probably always will. But I’ve got to admit that there’s something about Marmite’s recent behaviour thats beginning to piss me off a bit. I was quite into the Guinness variant that came out a couple of years ago, and then the champagne one that came out around Valentine’s Day. Neither tasted as good as the original, but they felt a bit special. No song and dance, just a nice little treat for Marmite fans.

But now with the whole XO marketing campaign, premium price tag, ’spoof’ website and Facebook blah blah blah, it all feels a bit of a cynical money making operation. It stinks of Unilever’s clumsy brand police and ad agencies trying to be ever so clever.

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