
This is a ‘Big Dog’ from Big Apple Hot Dogs on Old Street. It’s big and it’s tasty. If you’re in the area, go and get one. You won’t regret it.
My buddy Tom over at Nation has been working with Abiye, the man behind the dogs, on a new website, branding and all that jazz for his enterprise, and I’ve been helping him out with some well chosen words and some (hopefully welcome) thoughts on food branding.
There’s nothing to show you yet, but I’ve got to say, it’s a real joy when work and hobbies collide. I’ll be doing a proper post once the new look and feel is live, so until then, keep it locked.
Now, Chicago is a town that loves it’s hot dogs, and for the peeps of the windy city, this place is the stuff of legend. Everyone seems to have a Hot Doug’s related story, and if you’ve not been, you feel a bit left out.