Posts Tagged ‘branding’

Every Dog Has It’s Day

Friday, September 9th, 2011

BAHD Screen shot 2Morning / afternoon all.

Apologies for the radio silence. It’s almost been a week since I finished the course at the SFBI, and I’ve been enjoying a few well earned days off. I’ve got a bunch more posts in the bank to write, so if I can pull my finger out, I’ll get to these very soon. AND I’ve also got exciting news about some work experience that I’ve hopefully lined up here for the next couple of weeks.

But back to this week. It was something lurking in my in my in-box on Wednesday that has tempted me back to Wordpress, and that was the launch of the new Big Apple Hot Dogs site. I mentioned it briefly in this post, but I worked with the very talented chaps over at Nation on the site before I left for California.

BAHD Screen shot 1

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Stealth Coffee

Tuesday, January 19th, 2010

I meant to blog about this Starbucks un-branding story when I read about it last year, but totally forgot until my mate Toby reminded me about it yesterday, so now seems like a good time.

starbucks-venti-cup-748821

The long and short of it is that Starbucks is going to pick a few select outlets and un-brand them in order to create coffee shops with a more old fashioned and local feel. If this test is successful, they will then roll it out to other sites. Some people have described this move as a demonstration of a business being mindful of what their consumers want, but in my mind is proves what a cynical and aggressive brand Starbucks has become, and to be frank it pisses me off.

How Starbucks started as a business is a million miles away from where they are now. Originally a one off shop in Seattle’s Pike Place Market that sold artisan coffees and equipment, it didn’t become the phenomenon that it is today until it was sold to an entrepreneur called Howard Schultz in 1987. Famously in the 90s, Starbucks opened a new store every working weekday, and this pace was maintained well into the noughties. (more…)