Comments on: Stealth Coffee http://www.handtomouthblog.com/stealth-coffee/ A Blog About Food Tue, 07 Feb 2012 10:52:01 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Local Hero #13 Campos Coffee « Hand to Mouth | A Blog About Food http://www.handtomouthblog.com/stealth-coffee/comment-page-1/#comment-322 Local Hero #13 Campos Coffee « Hand to Mouth | A Blog About Food Sun, 25 Apr 2010 10:55:02 +0000 http://www.handtomouthblog.com/?p=432#comment-322 [...] mentioned previously, there’s been a bit of an Australian coffee shop invasion in London over the past year or so. [...] [...] mentioned previously, there’s been a bit of an Australian coffee shop invasion in London over the past year or so. [...]

]]> By: The Kitchen People http://www.handtomouthblog.com/stealth-coffee/comment-page-1/#comment-157 The Kitchen People Wed, 20 Jan 2010 09:47:03 +0000 http://www.handtomouthblog.com/?p=432#comment-157 Thanks for the nice mention. The Scandoes x Thanks for the nice mention. The Scandoes x

]]> By: mutber http://www.handtomouthblog.com/stealth-coffee/comment-page-1/#comment-156 mutber Wed, 20 Jan 2010 08:47:48 +0000 http://www.handtomouthblog.com/?p=432#comment-156 I hold onto my hopes that this "unbranding" strategy won't work for Starbucks while they continue to peddle a sub-standard product. A real coffee culture is based on great coffee not just site specific variation to the designs of the stores, and as was proven in Australia, you cant sell a bad product to an educated market (check out this article about why Starbucks failied in Aust. http://www.abc.net.au/unleashed/stories/s2326971.htm ). London's nascent coffee culture seems to be generating a new generation of coffee savvy hipsters who know their arabica from their robusta and won't be fooled by this hollow strategy. Viva la vera cafe! I hold onto my hopes that this “unbranding” strategy won’t work for Starbucks while they continue to peddle a sub-standard product. A real coffee culture is based on great coffee not just site specific variation to the designs of the stores, and as was proven in Australia, you cant sell a bad product to an educated market (check out this article about why Starbucks failied in Aust. http://www.abc.net.au/unleashed/stories/s2326971.htm ).

London’s nascent coffee culture seems to be generating a new generation of coffee savvy hipsters who know their arabica from their robusta and won’t be fooled by this hollow strategy.

Viva la vera cafe!

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